The Fairgrounds Museum is a flexible identity system created for my Identity Systems II class, focused on developing adaptable brand systems. The project centers around a fictional traveling museum that brings the nostalgia and excitement of county fairs to towns across the U.S. Through modular geometric shapes, playful motion, and colorful compositions, the identity reflects the sensory joy of the fair—flashing lights, carnival games, and the smell of funnel cakes—while staying versatile across mediums and locations. Designed to feel both structured and spontaneous, the system captures the spirit of a museum that’s always moving, always magical.